Act locally for a virtuous food model
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WHY IT MATTERS
By 2050, our planet will be home to 10 billion people1. How will we feed them all? The FAO and many experts are now convinced that local production is one key to meeting the challenge2. Without overstating its virtues, we can say that local food offers three major benefits: increased economic resilience, more social equity, and in some cases a smaller environmental footprint. And with the Covid-19 pandemic exacerbating food insecurity, it’s vital to rethink our food systems.
1 “The State of Food Security and Nutrition in the World”, FAO, 2020
2 “Covid-19 and the role of local food production in building more resilient local food systems”, FAO, 2020
Today’s shoppers are using their purchasing power to support causes they care about, from their health to their communities to the planet. By choosing local products, they’re consuming more responsibly in three key areas. They know what they’re putting on their plates. They’re supporting their local economy and local producers. And for some ingredients, they’re shrinking their environmental impact. Localism has already swept the industrialized world, inspiring the locavore movement in the US, food co-ops in the UK, community-supported agriculture groups in France (AMAPs4) and collective purchasing groups in Italy (Gruppi di Acquisto Solidale).
3 “Think Local, Act Local”, Harris Interactive, 2019
4 “Associations pour le maintien d’une agriculture paysanne” – A French association for maintaining small-scale family farming
The Covid-19 crisis has upended old ways of looking at the world and shattered confidence in institutions5, with the result that companies are now more trusted by consumers—and seen as more competent and ethical—than governments, NGOs and the media5. Health, poverty, education and climate change now top the list of urgent global problems, and people are turning to the business community to solve them. In the post-Covid-19 era, leadership will shift away from the global and national spheres to become more local. And making the world a better place will primarily be a matter for communities and businesses with a strong local presence.
5 Edelman Trust Barometer, 2021
WHAT WE’RE DOING
Meeting local nutritional needs
To define the areas of health where Danone can play a legitimate role, we’ve put identifying nutrition and health priorities at the center of our model. Our focus on understanding local habits deepens our insights into the factors that shape eating and drinking practices—and how they can be improved. Armed with this knowledge, we design our products around the health needs and food cultures of the communities we serve.
- Understand local priorities by studying public health issues, eating habits, and the cultural roots of foods and beverages.
- Develop enriched products that meet the nutritional deficiencies of specific groups, focusing especially on inadequate iron intake, the leading cause of anemia worldwide (Source: WHO).
Fighting anemia with iron
countries are covered by our Nutriplanet epidemiological studies
Local consumption studies: Sharing data with the world
Bringing producers closer to consumers
To meet consumer expectations, support local communities and shrink the environmental footprint of our value chain, we’re committed to giving preference to local producers and promoting short distribution channels. But staying close isn’t just about geography: it’s also about people and communities. That’s why most of our brands are working to reconnect consumers with farmers by telling them where our foods and beverages come from—what kind of farm produced them, how crops are grown, how animals are raised and more.
- Give priority to local producers: 90% of our dairy supply is already local, primarily from family farms, and we’re working hard to increase the local share of our fruits, vegetables and other foodstuffs.
- Favor short distribution channels throughout our value chain. This includes helping dairy farmers get cattle feed closer to home, by using locally grown soy and developing alternative fodders such as red clover, lucerne and alfalfa.
By 2025, all of Blédina’s ingredients will be sourced in France
Margarita: A win-win proposition
Save the Williams pear!
From producer to consumer
Supporting local communities
Creating value for all our stakeholders empowers us to fulfill our purpose— bringing health through food to as many people as possible. Now more than ever, meeting that challenge requires a tightly woven ecosystem that can stand united in the face of crises such as Covid-19. Since the pandemic began, we’ve supported our 100,000 employees, our farmers and our partners in over 50 countries around the world. We’re all in this together, and working together is what will get us through.
- Protect Danone employees worldwide and keep them safe and healthy.
- Support our partners, starting with the most vulnerable—family farmers, waste-pickers and street vendors.
- Support local communities where Danone and the Danone Ecosystem Fund are pursuing projects essential to economic, social and human development.